Target Audience

Media - Target Audience

Magazine ideas survey

Click here to take survey

I created a survey on SurveyMonkey which would help me get ideas for my magazine. I constructed 10 questions ranging from the genre of a magazine to the type of social media people often use. I then generated multiple choice answers to the questions and I chose the answers which people were likely to choose.

I made every question multiple choice because I thought it would help people in answering the questions as they have an idea of what to answer for the question. Also it makes it easier for them to answer as there are some answers which they are likely to choose so they don't need to type it out.

In addition, for some of the questions the answers I have provided may not be what people want choose, so I made an ‘other’ choice with a blank box so they can type their answer. This is so that they don’t feel restricted into choosing one of the answers I made available. This therefore would help me as the answers are more specific which may give me an idea for my magazine.

Finally I decided not to make the questions compulsory as I think that if some people want or don’t know what to answer, they are likely to choose randomly. This would therefore affect my results as some of the answers may not be truthful.

3 Music Magazine Double Page Spread Research

Media - 3 Music Magazine Double Page Spread Research

Production Diary 3 - Proposal and target audience

24th September 2013

This week we started on the real task. The very first thing we had to was the proposal. In the proposal we wrote about our ideas on our magazine such as the music genre, audience, promotion and features in it. After that we did the target audience; we wrote about the typical reader of our magazine.

Before I started writing my proposal, I first looked at previous students’ proposals so I have an idea of what to write. I then checked the survey results which I had conducted in the previous week and considered them when writing my proposal. Although I didn’t get many results but for some of the questions it was clear what most people preferred and therefore I decided to go with that idea e.g. I found that people would prefer to read monthly magazines.

 

After that I started on the target audience. The first thing I did was a brainstorm which included ideas about my typical reader including: characteristics, hobbies, appearance etc. This helped me in writing the scenario of my typical reader as I know roughly what my typical reader is like, therefore I can turn this information into a scenario.

Secondly, I did a scenario for my typical reader. Q magazine wrote a scenario about their typical reader which included a good amount of information about the reader and can help us to visualise the type of people who will read their magazine. We thought it was a good idea because it gives a lot of information about the typical reader in an interesting way, therefore we decided to do a similar thing.
I first wrote the basic information about the typical reader of my magazine (name, age, gender, occupation etc.). Then I wrote about the details such as what they do and what they like.

Finally I added in some images which relate to my target audience such as things they like, what they would do and what they may typically look like.

Proposal Feedback

This is the feedback I received from Geeta:

Preliminary task videos

 

These videos demonstrate the procedure of making the front cover and contents page. I made these videos on CamStudio Recorder which is a program that records the actions on your screen. I first pressed the record button and then selected the region I wanted it to record. Afterwards, I slowly brought up all the layers on In Design by pressing the button which toggles visibility. I hit the stop button when I finished and then saved it.

I then uploaded it on YouTube so that I can embed it on my blog as I could not just upload the video as a file.

Proposal

The genre of my magazine will be a variation of rock and pop. I believe that it will be successful because these two genres often overlap and so audiences who like both of these genres will like to read my magazine. Artists such as Avril Lavigne and McFly are the type of people that will appear in my magazine because they are rock/pop artists.

I will make my magazine a monthly magazine as in the survey I conducted I found that most people preferred to read monthly magazines rather than weekly or fortnightly. I believe they do so because firstly it will have much more content and secondly it probably won’t cost them as much as they would old purchase it once a month.

To increase the amount of readers, I will have freebies frequently occurring in my magazine and they will vary from CDs to artist photo books. I believe these will attract more people to purchase my magazine as it seems to be more worth it if there is a freebie rather than nothing as many people like the idea or free things.

To promote my magazine more I will setup social networking pages such as Twitter and Facebook as these are well-known, especially among the youth nowadays –who are my main target audience, therefore it can help to gain awareness of my magazine. Furthermore in the survey, I found that many people often use YouTube, for that reason, I think it is a great way to interest my readers by having a behind-the-scene video of the photoshoot of every issue’s interviewed artist.

I also consider it to be important that readers interact with the magazine as we can have an idea of what the readers think. In order to make the readers feel good, my magazine will have a page dedicated to the readers where they can ask questions and make comments about the magazine. They will submit these through our online website or through social media. The readers will not know which questions we picked and will therefore have to look out for their questions and our replies in the magazine.

For the main article of the magazine I will have a mixture of question and answer type of interviews as well as informative articles where the artist will be introduced to the readers, as I found that people like to read these types of articles the most. To make it interesting to the readers, some of the questions will be asked by the fans themselves who will submit their questions through the website. This will make people buy the magazine as they would like to know if their question got submitted and the answer to it if it did.

Some features I will have in my magazine will include: top downloads, popular music videos, reviews, world music and new artist profiles. These are informative and would be useful to the readers as they would want to know what people are listening to and any new artist they may not know about. An interesting feature I will include is about world music because people may not know about other similar genre artists around the world and therefore it is a good way to inform them about it as it may interest them.

Extra details after I received feedback:

The target audience of my magazine are aged between 16-20 who likely to still be in education. They will be actively using social media such as Facebook and Twitter as they are young and will like to use it to socialise with people.

I will also have a radio which will be linked to my magazine as I believe it can help me to increase the awareness of magazine. Furthermore I will also have annual awards for my magazine which would be voted by the readers. I believe this will make a lot of people aware of my magazine as the fans will want their favourite artists to win so they will share the information to other fans.