Proposal

The genre of my magazine will be a variation of rock and pop. I believe that it will be successful because these two genres often overlap and so audiences who like both of these genres will like to read my magazine. Artists such as Avril Lavigne and McFly are the type of people that will appear in my magazine because they are rock/pop artists.

I will make my magazine a monthly magazine as in the survey I conducted I found that most people preferred to read monthly magazines rather than weekly or fortnightly. I believe they do so because firstly it will have much more content and secondly it probably won’t cost them as much as they would old purchase it once a month.

To increase the amount of readers, I will have freebies frequently occurring in my magazine and they will vary from CDs to artist photo books. I believe these will attract more people to purchase my magazine as it seems to be more worth it if there is a freebie rather than nothing as many people like the idea or free things.

To promote my magazine more I will setup social networking pages such as Twitter and Facebook as these are well-known, especially among the youth nowadays –who are my main target audience, therefore it can help to gain awareness of my magazine. Furthermore in the survey, I found that many people often use YouTube, for that reason, I think it is a great way to interest my readers by having a behind-the-scene video of the photoshoot of every issue’s interviewed artist.

I also consider it to be important that readers interact with the magazine as we can have an idea of what the readers think. In order to make the readers feel good, my magazine will have a page dedicated to the readers where they can ask questions and make comments about the magazine. They will submit these through our online website or through social media. The readers will not know which questions we picked and will therefore have to look out for their questions and our replies in the magazine.

For the main article of the magazine I will have a mixture of question and answer type of interviews as well as informative articles where the artist will be introduced to the readers, as I found that people like to read these types of articles the most. To make it interesting to the readers, some of the questions will be asked by the fans themselves who will submit their questions through the website. This will make people buy the magazine as they would like to know if their question got submitted and the answer to it if it did.

Some features I will have in my magazine will include: top downloads, popular music videos, reviews, world music and new artist profiles. These are informative and would be useful to the readers as they would want to know what people are listening to and any new artist they may not know about. An interesting feature I will include is about world music because people may not know about other similar genre artists around the world and therefore it is a good way to inform them about it as it may interest them.

Extra details after I received feedback:

The target audience of my magazine are aged between 16-20 who likely to still be in education. They will be actively using social media such as Facebook and Twitter as they are young and will like to use it to socialise with people.

I will also have a radio which will be linked to my magazine as I believe it can help me to increase the awareness of magazine. Furthermore I will also have annual awards for my magazine which would be voted by the readers. I believe this will make a lot of people aware of my magazine as the fans will want their favourite artists to win so they will share the information to other fans.